A personal project:
I wanted to design a brand of wine that was something I'd dreamed of as a consumer. To utilize my marketing skillset, I decided to design a brand of wine that was targeted towards 18-35-year-olds that was the perfect companion found in every good time. I targeted the brand design to compliment the Sunday brunch booking, the girl's night out, the summertime vacation, and everything that brought pure bliss to consumers' minds.
I wanted simple and effective design elements that projected the tone of voice of elegance, and sophistication but with relatability and flexibility. This way the brand can remain recognizable yet confident to diversify into different wines; potentially a date night red or a celebratory prosecco.
The foiled font can be changed depending on the edition but the flavor of the wine is clear through the bottle design. A wax matte cap design matches the supporting glasses that bring together the brand identity of babyface wine.
Babyface wine; a compliment to a good time.
