Green Grub is an eco friendly meal kit delivery service that utilises overstocked groceries to create less food waste. I created the brand and its identity, but also designed the website using Adobe Muse. The website is used to order meal kits, give information about the company and create a contact page for consumers. I used a key colour green to resonate with sustainability and fresh produce, whilst incorporating key UX/UI principles to make the website succesful with the consumer.
The website featured several pages; about, get started and contact and used a strong sense of imagery, consistent colour scheme and easily accessed hyperlinks and social media buttons. I used a combination of real life photo and illustration to keep balance, whilst simple type communicated information clearly and effectively. Green Grubs identity is approachable as I needed it to be accessible for both younger and mature consumers, yet fresh and clean.
