AerinEats is my personal food Instagram blog that I began in order to combine my passion for food and cooking with social media marketing. I recently obtained my social media marketing specialist diploma and wanted to showcase my insights and knowledge in making a content creation page. I show new recipes, and review restaurants, bars, and cafés whilst sharing my thoughts on food trends in London and abroad.
I frequently look into my KPIs on Instagram insights in order to stay relevant and successful with my audience and attract attention. This helps guide my content creation in order to tailor it to my demographics and poach new audiences. Reels are one way I like to attract audiences as they are engaging and exciting for viewers thus increasing engagement. The digital consumer likes to relate to creators and I aim to create content in order to achieve that. I aim to continue to manage my community on the Instagram page in order to build engagement and create the food blogging content I am passionate about!