I was tasked to design an interesting spin-off on a classic British staple food; Heinz Baked Beanz. I speculatively designed a premium flavour profile for the staple food that allowed people to have gourmet restaurant-style experiences at home. With the recent cost of living crisis affecting millions across the country, I thought this was a fantastic way to make premium ingredients accessible for everyone.
My three flavour concepts included gourmet ingredients such as Iberico ham and Truffle, allowing the consumer to spice up everyday meals with unique and interesting flavours. A packaging redesign for such an iconic brand is tough, but with the iconic logo and recognisable branding, I believe this packaging is fresh yet still familiar to the existing Heinz consumer.
Social Media and E-Commerce Ideas
Heinz to Home Website Header
Facebook Header
E-Commerce Retailer Image
Instagram Feed
Instagram Post Idea
Social Video Tik Tok Concepts
Showcasing how the Artisan Beanz concept can be shown on social media allows the consumer to understand how this concept would work and the ways in which social media could boost its demand and engagement. I believe this concept would be most successful shown on social platforms such as Instagram and Tik Tok as their visual nature helps to optimise video content such as recipes and how the product can be used at home.
