I decided to design some speculative concept cans for my part-time job's brewery business. I took an interest in the can's distinct identity and created a speculative beer; Espresso Martini Stout and a packaging refresh for their popular summer beer; Peach Summer Ale.
The designs showcase ingredient elements to add a sensory aspect to the packaging, as well as key motifs like the classic 3 espresso bean topping or the peach leaf hanging off the signage. The print ads contain slogans that play a part in the brand's fun and urban identity but match the current branding so it is easily recognizable.
