Loch to Fork is an exhibition identity project that was proposed to take place during the pandemic. As a team, my partner and I aimed to showcase the sustainable salmon fishing industry in Scotland to help credit back its reputation after the sea lice controversy. The branding mark was designed to be approachable and casual, yet we incorporated the logo hybrid of fork and fish tail in order to communicate the brands purpose. Flexibility was important which is why we used the brand icon in the patterns and products to create a strong identity throughout.
