OPEN is a company that prides themselves on efficient energy solutions to industrial locations and large facilities. The concept I designed behind the company's branding communicates energy in and energy out with their brand name focusing on optimised energy; hence OPEN. I focused on both typography and image for this brand mark with arrows that visualise company concept and sans serif type to keep it clean and flexible. The brand mark features blue as these were company colours, but can be stretched to both black and white depending on vehicle of use.
