WallSmith is an architecture and pre fabricated construction company. I was approached to brand the company with a flexible identity that could be used on corporate documents, business cards, letterheads etc. The geometric line brand mark aims to emulate the angles and towering presence of architectural buildings, while the deep blue colour communicates credibility, luxury and trust. As well as this, blue was a popular Pantone colour of the time and the client was a fan of this shades luxury feel.
